Key Benefits

Professional consultation. We work with you to develop a customized exhibition and sponsorship program plan that integrates well with your overall event and meets your unique objectives, business rules, and budget requirements.

• Define and develop your unique value proposition
• Identify and develop exhibitor and sponsor prospect profiles
• Develop a budget for exhibit and sponsorship revenue and expenses

Implementation and management. MRA Services puts your program into action, implementing the services outlined in your customized exhibition and sponsorship plan. Depending on your needs, we:

• Manage exhibitor and sponsor reservations, contracts, and payments
• Collaborate with you and your extended planning teams to create special events, programs, and traffic flow incentive games
• Design and develop the exhibitor registration and event Web pages; incorporate the look and feel of your conference site
• Create an interactive online floor plan of the exhibit show floor; ensure the floor plan optimizes traffic flow
• Engage general service contractor and other vendors such as security, customs brokers, and decorators
• Set fees, dates, and deadlines; establish payment methods, business rules, and logistical processes
• Develop kits to help exhibitors plan their participation and order event services
• Communicate deadlines and assure timelines are met
• Produce custom recognition items (signs, table tents, scripts, banners) for sponsors

Exhibit and sponsorship sales.* Lining up exhibitors and sponsors for your event is a challenging and competitive job. We sell your event and develop competitive packages that deliver real value and better returns to both new and existing exhibitors and sponsors.

• Design specialized marketing campaigns and launch a targeted sales strategy to increase exhibitor and sponsor participation and generate new prospects
• Manage all prospects to a "buy or decline" decision
• Develop and strengthen existing sponsor and exhibitor relationships
• Create attractive year-round sponsorship packages to increase sponsors’ exposure to your constituents
• Promote future events by conducting onsite sales with exhibitors and sponsors

*If you prefer to promote and market your event using your own sales staff, we can design a tailor-made Exhibition Management solution that includes management services and technology only.

Professional onsite management. With MRA Services, you don’t have to worry about your exhibit hall; we manage your onsite resources to ensure your event runs smoothly.

• Provide an exhibitor registration and help desk
• Coordinate and supervise exhibitor move-in and move-out
• Enforce International Association of Exhibitions and Events (IAEE) exhibitor display rules
• Open and close the exhibit hall daily
• Ensure food and beverage are delivered at the right place and time

Optimized exhibitor experience. Our professional staff focuses on assisting exhibitors with whatever they need to help make the event a success for them. Through our Exhibition Management services, your exhibitors can:

• Use our interactive online floor plan to view booth location and availability (updated in real time)
• Reserve a booth online using our exclusive Click It and Claim It tool
• Pay exhibitors fees online through our secure website
• Access exhibitor kits online
• Visit our exhibitor help desk for assistance with check-in, badge pickup, substitutions, meal tickets, and other needs
• Relax in a comfortable exhibitor’s lounge
• Benefit from our dynamic programs that generate traffic and drive attendees to exhibitor booths
• Get information about upcoming exhibitor and sponsor opportunities
• Provide feedback to event organizers for improving future programs