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Sponsorship Opportunities & Benefits

Great news!  The 2013 sponsorship program is back with new additions.  You'll notice some of the marketing options have changed to add more variety and value to your sponsorship.  The National Association of Financial Aid Administrators' National Conference is the largest networking event of the year in the financial aid community.  NASFAA members include more than 18,000 financial aid professionals at nearly 3,000 colleges and universities across the country.
Not sure which package is right for you?  Call us.  We'll listen to your goals and the message you want to convey, and we'll help craft the appropriate package to get that message out.

Platinum Level- $20,000

Our Platinum Level package is geared for established companies looking to reinforce their reputation and visibility in higher education or new and emerging companies looking to promote new products and services. Platinum Level sponsors receive exclusive benefits to stand out from the crowd throughout the conference.

Platinum sponsors receive all the benefits of the Gold Level plus:

  • Exclusive introduction from NASFAA leadership at the Opening Session, including your company logo on the screen and a podium announcement thanking the sponsors
  • Invitation to attend a VIP event, giving you face time with NASFAA leadership
  • Choice of:
    • Two (2) FABS Seminars + option to record
    • Or, one (1) Private Meeting Room for the duration of the conference
  • Reserved seating at social events in the exhibit hall for sponsors and their clients and/or prospects
  • Special recognition and incentives for Platinum sponsors at the Monday night social event
  • One additional (three total) complimentary full conference registrations


Optional Add-On Items:

  • They're Back! Program Ads - The program ads are back, but only three are available.  The back cover, inside front cover and the inside back cover.  These are full page, color ads.  They are available to Platinum sponsors only on a first-come first-served basis so act fast!  $5,000 to add-on this option.
  • NEW! FABS Seminar Recording - This year we will have the ability to record FABS Seminars and advertise them on the NASFAA website to the entire 17,000+ membership database. Seminars will also be on the NASFAA website so you can easily link to your seminar and promote it yourself after the conference. An additional $2,000 fee applies for this recording.


In addition, please CHOOSE ONE exclusive marketing opportunity:

  • SOLD! Conference Registration Bags - Get your company name or logo in front of 2,500 attendees for three full days by sponsoring the registration bags.  Your logo will appear alongside the NASFAA logo on each bag handed out at registration.  
  • SOLD! Badge Lanyards - More than 2,500 attendee will wear their badge lanyards throughout the conference making this one of the most visible opportunities. Your company name will be imprinted on the lanyard alongside NASFAA and worn by all conference participants. 
  • SOLD! Welcome Reception - Sponsor one of the best attended events at the 2014 conference!  The Welcome Reception takes place in the exhibit hall and is perfect for sponsors who also have a sizable booth presence.  Sponsors will be recognized on all signs and announcements of the event and have the option to provide logoed napkins (at company's expense) to be used during the reception.
  • Sponsor a Collateral Item (Choose One)
    • SOLD! Water Bottles - Keep attendees hydrated in Nashville by providing water bottles to attendees as they check-in. NASFAA will provide coolers throughout the convention center for attendees to refill. Bonus - you will be helping the conference "go green" by sponsoring the reusable water bottles
  • SOLD! Relax and Recharge Lounge - Sponsor the Relax and Recharge lounge and be a hero to attendees that seek neck and back massages. Associate your company's name with "rest" and "relaxation" by sponsoring the conference's most sought after service.  The sponsorship includes a branded charging station inside the lounge for attendees to charge their mobile device while "recharging" themselves with a massage. You will have the opportunity to provide an educational video that will be played on the charging station for all attendees to view while hanging out in this one of a kind lounge!
  • New! Mobile Schedule - Your company will have exclusive advertising in the mobile version available to all attendees onsite. We will highlight your company as a top sponsor of NASFAA in the mobile version and in materials promoting the mobile version to attendees.  You don't want to miss out on this exciting new opportunity.
  • Wi-Fi - Free internet access is the service most requested by NASFAA attendees.  This sponsorship is certain to garner the sponsor much positive attention.  As the sponsor of Wi-Fi access at the NASFAA National Conference your company will be recognized (logo with live link) on the internet access screen all attendees must view to log into the internet.  A card with Wi-Fi login instructions will also be given to each attendee with your company log on the reverse side of the card.  The sponsor will also be recognized in the printed program, on signage and anywhere else the Wi-Fi access code is given. 

Gold Level - $12,500

Some of our most compelling opportunities are offered exclusively at the Gold level and above. At this level, general sponsor recognition includes your logo or brand, rather than simply a written listing. Access to private networking events is also included at this level.

Gold sponsors receive all of the benefits of the Silver Level plus:

  • Recognition in NASFAA’s Today's News email as a 2014 sponsor, which reaches over 17,000 members
  • Logo recognition and sponsor designation on the NASFAA website
  • Logo recognition and sponsor designation at General Sessions
  • Logo recognition and sponsor designation on large format signage at the Annual Conference
  • Access for one representative to attend the Breakfast for State and Regional Presidents
  • Access for one representative to attend the Graduate & Professionals Networking Breakfast
  • Insert in the Registration Bag*
  • One additional (two total) complimentary full conference registrations

In addition, please CHOOSE ONE exclusive marketing opportunity:
  • SOLD! New! Schedule at a Glance - Each attendee uses the schedule at a glance to navigate their way through the conference on a daily basis.  By sponsoring the schedule at a glance your logo will be on the front cover and visible to the attendees all day long.
  • SOLD! NASFAA Conference Breakfast Package  - Attendees will think of you during the most important meal of the day, every day of the conference. Sponsors receive recognition on table tents and breakfast signs and from the podium at the closing breakfast. Gifts and giveaways are an option at company's expense.
  • SOLD! Monday & Tuesday Lunch  - This sponsorship includes the Monday Awards Luncheon and the Tuesday Luncheon.  Your company name will be displayed on the lunch signage in the room and you will have the opportunity to provide a gift or literature packet to be distributed (at company's expense).  This is one of a few times throughout the conference all attendees are gathered together so it's a great opportunity to be recognized as a key NASFAA sponsor. 
  • SOLD! Notepads - Sponsor the notepads that will be inserted into each registration bag, provided to all 2,500 attendees.  As the sponsor, your company logo will be imprinted on each page of the notepad, along with the NASFAA logo, so that attendees view your logo as they take notes each day!
  • SOLD! Registration Cover List - Each of the 2,500 conference attendees will receive a copy of the invaluable registration list. As a sponsor, your company name and logo will be displayed on the front cover.
  • SOLD! Financial Aid Business Seminars (FABS Seminars) & Optional Recording Add-on - Presenting a seminar is the best way to attract a targeted audience of attendees with a particular interest in your seminar topic.  Select this option and you receive two 75-minute seminar time slots to promote your expertise and establish your reputation as a solutions provider.  NASFAA promotes FABS seminars in the conference program and on the NASFAA website.  NEW! This year we will have the ability to record FABS seminars and advertise them on the NASFAA website to the entire 17,000+ membership database.  It will also be on the NASFAA website so you can easily link to your seminar and promote it yourself after the conference.  An additional fee of $2,000 applies for the recording.  Some restrictions apply.**
  • SOLD! Private Meeting Room - Reserve a meeting room for your company's private and exclusive use for meetings, interviews, a staff lounge, etc.  You will have access to the room Sunday, June 29th at 7:00am until Tuesday, July 1st at 5:00pm. 
  • First-Time Attendee Experience - As the sponsor of the first-time attendee experience package you will be recognized at various events throughout the conference designed to welcome our new, first-time attendees. This package includes:
    • Your logo listed on the "First-Timers" page on the NASFAA conference website
    • Recognition at the "First-Time Attendees Lounge" in the Exhibit Hall, where your logo will be displayed on an easel sign for all to see.  Designated representatives from your organization are welcome to greet first-timers in the lounge throughout the conference. 
    • Recognition at the "First-Time Conference Attendees Kick-off Networking Event" on Sunday morning.  As the sponsor, you can provide materials to be distributed during this event.
    • An additional event to be determined!  NASFAA traditionally hosts events such as a Fitness Walk, an evening out or a tour of a local attraction.  Once this event is determined, you will be recognized as the sponsor of this event.  Contact Jason for more details! 
  • SOLD! New! Photo Booth Sponsorship - Sponsor the NASFAA photo booth in the exhibit hall and have your company logo printed on each photo that attendees take with them.  You will also have the opportunity to provide props with your company logo on them for use in the booth.  This was a new addition to the conference in 2013 and it was a big hit with attendees during the evening receptions!

Silver Level - $5,000

The Silver level package offers some best-selling opportunities and packages them with value- added benefits not formerly available. This package is a perfect add on to exhibit participation or for companies new to NASFAA.
Silver sponsors receive:
  • Enhanced listing in the NASFAA online show directory
  • Complimentary pre-registration list
  • Company listing on event signage
  • Company listing in the printed program
  • One complimentary full conference registration

In addition, please CHOOSE ONE exclusive marketing opportunity:
  • SOLD! Pens - Provide pens with your logo to all registered attendees.  Attendees will take the pens home with them and remember your logo for years to come.  Approximately 2,500 required.
  • SOLD! Charging Station - Strategically placed in high traffic areas, the recharge station will allow attendees to quickly charge their mobile devices, including laptops so they can remain connected during the conference. Sponsorship includes company branding on the mobile device charging station. One Available!
  • SOLD! Twitter - As the official NASFAA Twitter sponsor of the 2014 National Conference you will be recognized on the conference website and in tweets from NASFAA to all attendees, as well as on promotional material that is sent out to attendees prior to the conference.  There will also be a monitor displayed near the registration area at the conference showing tweets throughout the conference - branded with your company logo!  This is the opportunity to choose for year round recognition for your company because NASFAA will be advertising the hashtag all year long!

Interested in sponsoring something you don’t see listed here? Give us a call to discuss additional ideas.
Jason Henderson
NASFAA Sponsorship Coordinator
And now for the FINE PRINT…
*Registration Bag Inserts should be one page 8 1/2 x 11 or smaller
** FABS Sessions - Each seminar must be approved by NASFAA. NASFAA reserves the right to limit the number of
participating organizations of any type (e.g. lenders, software companies, etc.), or to limit seminars on the same topic.